— Philosophy —

INDIVIDUALLY TAILORED HAIR

Working with clients on a one-to-one basis, Erminio's philosophy is all
about the individual. Applying precision cutting with absolute consideration,
he ensures each cut is tailored to each client. The result is sophisticated and
chic hair, delivered with technical excellence.

Taking a client's unique features and requirements into consideration, 
Erminio creates looks that are natural in movement and contemporary in shape.
Each client experiences a cut and style created specifically for them. Clients
leave the salon with a superior cut and style, healthy hair, enhanced
features, and a newly found confidence. 

BY APPOINTMENT ONLY
CONTACT 07973 666 321 OR ERMINIO@ERMINIOFIOCCA.COM 

— PARTNERSHIPS —

BEAUTY, SUSTAINABILITY & ETHICS

Erminio is proud to be exclusively partnering with Davines. Founded in Parma, Italy in 1983, Davines began as a research lab, producing high-end hair care products. In addition to hair care, Davines further expanded into skin care, and today, has an international presence in over 90 countries. Partnering with Davines offers clients high-end, sustainable, hair care products that not only deliver results, but also use ingredients that have been ethically sourced from around the world.  
uk.davines.com

“By creating ‘beauty sustainably’, we encourage people to take care of themselves,
of the the environment in which they live and work, and of the the things they love.”
Davide Bollati, President

— profile —

UP CLOSE & PERSONAL

Erminio Fiocca is one of the most respected creative hair stylist in the world
today. Internationally renowned, with a career spanning over three decades,
he can now be found at 2 Floors@72 in the heart of London’s Soho.

Erminio began his career at the prestigious Vidal Sassoon Academy. His role
as Aveda's UK Artistic Director soon followed, which allowed him to assist in
building the company's educational offering at the Aveda Advanced Academy. 
During this time, he ran educational courses worldwide, while creating
seasonal collections for the Academy nationally and internationally.

Whilst travelling the world representing the Aveda brand, Erminio also created
and produced hair shows worldwide. He has worked with industry greats including
Eugene Souleiman, Johnnie Sapong, Antoinette Beenders, Peter Gray and David
Adams.He has created looks for well-known celebrities, new faces and fashion
clientele and his work has also been seen on high-profile editorial shoots, TV
and fashion catwalks from around the world.